
yUCHUAN YU
"A product designer by title, a system observer and human layer translator by nature."
Selected PROJECTS
OTHER PROJECTS
About me
domain
Product design and management in AI, Cloud computing, B2B, E-commerce, Logistics, HMI, User growth, Social Media, Web 3, Search experience
experiences
2025 - Present
Microsoft
2024
SAP
2023 - 2024
GE Appliances
2019 - 2023
Multiple Companies (e.g., Ford, Alibaba)
education
Master in Human Centered Technology Design,
Georgia Institute of Technology
about
I like observing how people move through cities. In Shanghai, it's fast and almost impatient. In Atlanta, slower, with more space between people. In New York? Purposeful chaos.
I observe these things not out of habit, but because I believe design starts long before prototypes. It starts with noticing, pausing, asking what's actually needed. Observations shape how I build. I build not just interfaces, but experiences that meet people where they are, in motion or in pause.
And I walk — slowly — so I don't miss the moments worth designing for.










